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Top 10 Reasons to Choose Lasso

This article was originally posted in celebration of Lasso’s 10-year anniversary. Here are 10 reasons why  homebuilders, developers, and sales agencies across North America choose Lasso for their lead management and marketing automation needs.

1. WE EQUIP YOU TO SELL MORE.

Marketing and selling is not easy and technology should never be a substitute for good people or good business processes. Technology should equip your team and Lasso, custom-built to mirror the marketing & sales workflow of the home buying process, will help increase sales velocity and close ratios, build brand recognition, deeper customer relationships and more referrals.  Plus manage processes more efficiently and effectively to save you time and money along the way.

2. WE UNDERSTAND WHAT YOU DO.

Serving only the new home sales industry allows our entire team to gain deep insight into how residential real estate is marketed and sold. We understand sales launches and tempo campaigns, offers and rescission periods, escrow and closing, new construction, standing inventory, and resale. The result is knowledgeable, professional and efficient client service.

3. WE GET YOU GOING QUICKLY.

Lasso is easy for marketing & sales people to use.  We have a proven framework for rapid deployment that eliminates the extended implementation schedules inherent in generic software.  We get you going in a matter of a couple of weeks on your first project and future projects are deployed in just a few days.

4. WE PERSONALIZE FOR YOUR COMPANY.

To make Lasso even easier to use, most fields and reports can be personalized to reflect your own company’s unique lingo.

5. WE WANT TO HELP.

Most of our clients are on a first name basis with our Client Services team and we are proud that referrals are our primary source of new business.

6. WE ARE FLEXIBLE.

If you have the expertise and resources to administer Lasso, great; if not, we can do it for you.

7. WE LISTEN.

Have a feature request? A suggestion about how we can improve our software or service? We want to hear your ideas and we welcome your input.  The very best ideas come from our clients.

8. WE MINIMIZE YOUR RISK

You pay by the project/community and only pay for as long as you use it.  Lasso is accessed over the internet on demand so there is no investment in on-premise software or hardware required; plus the need for IT personnel is minimized.

9. WE ARE LIMITLESS.

We offer you the option to subscribe for just a single project or for an unlimited number of projects in perpetuity.

10. WE ARE SECURE.

We use multiple layers of security and the latest in firewall and intrusion prevention technology to make sure your data remains private and secure within world class Tier 1 data facilities.  Security codes are mandatory on online registration forms and SSL is used to encrypt data between user and server.

Have questions? Get in touch! Contact a Lasso team member at sales@LassoCRM.com or 1.866.526.9955.

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