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Fresh Perspectives 2015 Webinar with Carol Morgan

It’s been said that one year in the real world is like five on the Internet. So that means a lot has happened in digital media since 2014. For the past few years, “The State of Social Media” has offered you a broad look at the latest developments, but this year’s session is going deeper.

In this webinar on Tuesday, May 19 at 9 a.m. PST, Carol Morgan of mRELEVANCE will discuss the increasing importance of images in social media, and talk in-depth about how you can position your company to take advantage of those trends through best practices. You’ll hear what works on blogs, Facebook, Instagram, Pinterest and Houzz, as well as any other platforms that are relevant to the building industry this year.

What You’ll Learn:

  • Understand the rise of visual communication and the need to develop a visual identity for your company.
  • See how images can improve the search results for your blog, and help encourage readership.
  • Learn why using images on social media benefits engagement and why that is good for your website.
  • Recognize the legal ramifications and pitfalls of digital image use in the digital media age.

Register for the webinar



This is the first webinar in the Fresh Perspectives 2015 series, presented by Lasso and NAHB’s Professional Women in Building. By registering for this webinar, you will be registered for the entire 6-part series which takes place May-July 2015. Feel free to attend as many webinars as you’d like. Learn more at

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