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Seth Godin’s Email Checklist

Seth Godin has written countless articles about the importance of permission-based email marketing. He recently reposted his email checklist from three years ago and it’s worth sharing.  The points are all still valid.  I’m sure we’ve all sent email that we’ve...

Good vs Bad Email

There’s definitely a difference between the two – we have all received good engaging, relevant email and we’ve all received the bad email with little or no relevance. The good email we read and the bad email we either unsubscribe (possibly) or mark...