by Thais Cuffy | Jul 23, 2013 | CRM Software, News
With the increasing roles of the Internet and online marketing in new home sales, more home builders and developers are turning to CRM as a means to capture, nurture and convert more prospects. But the key to a effective CRM program is successful deployment. In the...
by Angela McKay | Jun 21, 2013 | Cool Technology, Lasso Tips, News
At the beginning of July, we will be releasing a new email client in Communication Center. If you send individual emails within Lasso – either at the Registrant Profile or in Communication Center, you will notice some changes to how it looks. What are the benefits?...
by Thais Cuffy | Apr 22, 2013 | CRM Software, Email Marketing, Lasso Tips, Lead Management, New Home Sales
Many of us are intently focused on building our prospect databases and implementing effective consumer marketing programs to sell our homes, and rightly so. But we must not overlook another import customer, the outside real estate agent. Studies show that between 63...
by Thais Cuffy | Mar 11, 2013 | CRM Software, Lasso Tips
During the recent Lasso webinar with online marketing expert Mike Lyon, Mike said something that really stuck with me. He was discussing how to create and implement a successful online lead follow-up process when he said, “CRM is the process.” In other words, using...
by Thais Cuffy | Feb 25, 2013 | CRM Software, Customer Success Story, Lead Management, New Home Sales, News
Sara Williams of Heartland Homes was the deserving recipient of NAHB’s first ever Online Sales Counselor of the Year Award this January at IBS. Sara is an astute sales professional whose responsiveness, follow-up and lead nurturing skills result in nearly half of...