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The Process

The Process

Lasso guest blogger Jason Forrest breaks down how a process drives results, in new home sales and in national championship football.   Let Your Process Take Care of the Results Whether you’re selling a home or developing a marketing plan, the most important thing...
When to Adjust Your Sales Process

When to Adjust Your Sales Process

Timing, Content, Efficiency We’ve already spoken about how to create a sales process. It’s been established time and time again in sales that the most effective method of engaging with prospects is by implementing a defined sales process. But as the market changes and...

Improving Efficiencies with Homebuilder CRM

Two weeks ago, Myers Barnes posted this article on his blog discussing four ways to plug homebuilder profit leaks. Point number four was all about improving efficiencies, which got me thinking  – this, in a nutshell, is exactly what CRM helps to do. Here’s what...