by Thais Cuffy | Jul 16, 2018 | News
Do You Convert’s Online Sales & Marketing Summit is back, and Lasso will be there! We’re excited to be a sponsor for this year’s event, held September 13-14th at the W Dallas Victory, in Dallas, TX! Mike Lyon and Kevin Oakley have an incredible lineup of speakers...
by Thais Cuffy | Feb 12, 2018 | CRM Software, Lasso Software, Online Sales & Marketing
New Benchmarks of Online Success In the Professional Builder article, “New Year, New Benchmarks for Measuring Online Sales,” Mike Lyon unveiled the latest indicators of online sales success for the new home industry. It’s no surprise that as home builders and...
by Thais Cuffy | Jan 29, 2018 | Email Marketing, Online Sales Counselor
It is estimated that Online Sales Counselors for home builders and developers spend about half their time creating and sending email. Developing effective email is the cornerstone of any OSC’s job, so it’s important to adhere to best practices and thoughtfully plan...
by Kathy Thomas | Jan 18, 2018 | Events
by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...
by Thais Cuffy | Dec 19, 2017 | Enrichment, Lasso Tips, Marketing, New Home Sales
Be prepared for the New Year with this expert advice To help you achieve your new year’s business resolutions, we have asked the industry’s top sales consultants, marketers and analysts for their best advice for 2018. To be successful in the new year,...