by Angela McKay | Aug 22, 2011 | Lasso Team, News
Frank Torres, based in Houston, joins Lasso Leadership Team to accelerate aggressive U.S growth plan. Lasso Data Systems Inc., the leading designer and developer of cloud based “on-demand” CRM (Customer Relationship Management) homebuilder software for the...
by Dave Clements | Apr 8, 2011 | CRM Software, Email Marketing, Lead Management
Originally published on Homebuilders.com We talk often about the importance of follow up and ‘the process’ of effective lead nurturing in real estate sales and marketing. Advances in email technology allow us to distribute and share information to a targeted segment...
by Karen Sequeira | Mar 7, 2011 | CRM Software, Lead Management
At Lasso, one of the responsibilities of our marketing team is to think about and determine the best way to communicate with our leads and prospects. These registrants are in our database because they either viewed our online demo, subscribed to our quarterly...
by Angela McKay | Jan 28, 2011 | Lasso Tips, Lead Management
We all know that a lead nurturing strategy is an important part of new home sales. Not all leads are ready to make a purchase right away and there needs to be a strategy in place to help them through the process to become “sales-ready”. The challenge comes when we...
