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Lasso Webinar: A Disciplined Approach to Sales

Lasso Webinar: A Disciplined Approach to Sales

What we can learn from high-performance athletes Athletes may prefer Gatorade over coffee, but there are definite similarities between training for a race and honing your sales skills. On Thursday, Sept. 21, we are thrilled to welcome Olympic marathon runner Dylan...
The Goal of a Sales Process

The Goal of a Sales Process

The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales process is to move the prospect along...
Elevate Your Email Marketing | Webinar Q & A

Elevate Your Email Marketing | Webinar Q & A

Earlier this month, Lasso’s Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions.   1) Is email still...