by Thais Cuffy | Sep 11, 2017 | Webinars
What we can learn from high-performance athletes Athletes may prefer Gatorade over coffee, but there are definite similarities between training for a race and honing your sales skills. On Thursday, Sept. 21, we are thrilled to welcome Olympic marathon runner Dylan...
by Thais Cuffy | Jun 27, 2016 | Lead Management
The goal of a sales process is not to close homes. That may seem counterintuitive, but think of how many steps there are in a sales cycle: Awareness Initial interest Engagement Relationship Building Conversion The goal of a sales process is to move the prospect along...
by Thais Cuffy | Jun 14, 2016 | Email Marketing
Earlier this month, Lasso’s Dave Betcher presented a webinar on the topic of email marketing, and we had a few great follow-up questions. We’ve consolidated them here to the most commonly-asked questions, along with our suggestions. 1) Is email still...
by Thais Cuffy | Oct 5, 2015 | Events, New Home Sales, Sales Training
Join real estate sales expert Jeff Shore for his all-new real estate sales training webinar and workshop! Most real estate companies train salespeople how to farm leads and take an “up.” But when it comes to engaging emotionally with buyers, salespeople merely learn...
by Thais Cuffy | Sep 21, 2015 | New Home Sales, Sales Training
It’s no secret that solid REALTOR® relationships are the key to many new home communities’ success. In some markets, REALTORS® can bring up to 85 percent of prospect traffic. Plus, REALTORS® tend to work with serious, qualified buyers with a definite time frame for...