by Kathy Thomas | Jan 18, 2018 | Events
by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...
by Thais Cuffy | Jan 8, 2018 | Online Sales & Marketing, Online Sales Counselor
In 2017 we saw an increase in home builders and developers implementing a formalized online sales program. With nearly all home shoppers using the Internet at some point during their home search, new home sales and marketing companies have recognized the need...
by Thais Cuffy | Dec 19, 2017 | Enrichment, Lasso Tips, Marketing, New Home Sales
Be prepared for the New Year with this expert advice To help you achieve your new year’s business resolutions, we have asked the industry’s top sales consultants, marketers and analysts for their best advice for 2018. To be successful in the new year,...
by Thais Cuffy | Dec 7, 2017 | Events
The International Builders’ Show, held January 9-11, 2018 in Orlando, Florida, offers some of the best education in the industry. With over 400 seminars, presentations and workshops, it can be difficult to choose which ones to attend. To make it easier,...
by Thais Cuffy | Nov 27, 2017 | Lasso Tips
Each year we learn more and strive to do better than the year before, and 2017 was no exception. This was a great year for the Lasso Team, and for many of our clients and partners as well. We thought we’d sum it all up in 17 things we learned in 2017. 1)...