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Top New Home Sales Tips for 2021

Top New Home Sales Tips for 2021

What a year 2020 has been! Sales & Marketing professionals experienced an unexpected hot market as well as new tech requirements for marketing and selling new homes. Given all that happened in 2020, we asked some of the top industry experts for their thoughts and...
The Process

The Process

Lasso guest blogger Jason Forrest breaks down how a process drives results, in new home sales and in national championship football.   Let Your Process Take Care of the Results Whether you’re selling a home or developing a marketing plan, the most important thing...
Recap of the 2018 International Builders’ Show

Recap of the 2018 International Builders’ Show

by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...