by Thais Cuffy | Jan 29, 2018 | Email Marketing, Online Sales Counselor
It is estimated that Online Sales Counselors for home builders and developers spend about half their time creating and sending email. Developing effective email is the cornerstone of any OSC’s job, so it’s important to adhere to best practices and thoughtfully plan...
by Thais Cuffy | Apr 27, 2015 | CRM Software, Lasso Tips, Online Sales & Marketing
As more and more builders are discovering (and as the 2014 Online Lead Follow-Up Survey points out), an Online Sales Counselor (OSC) is quickly becoming an indispensable part of the new home sales team. Because this role relies heavily on technology, it’s important...
by Thais Cuffy | Nov 17, 2014 | Lasso Software, News
Market Leader in Home Builder CRM further extends their leadership in automated online lead capture with announcement of Hubspot and Unbounce integration. Vancouver, Canada (November 14, 2014) – Lasso Data Systems, the recognized leader in CRM and lead management...
by Thais Cuffy | Oct 24, 2014 | News
Market leader in Homebuilder CRM continues on rapid, profitable growth track and announces new user interface, mobility, and deeper lead integration capability. Vancouver, Canada (October 23, 2014) – Lasso Data Systems, the recognized leader in CRM and Marketing...
by Thais Cuffy | Jul 8, 2013 | CRM Software, Online Sales & Marketing
You’ve heard the statistic. Ninety percent of homebuyers today start their research on the Internet. That means they are actively looking for interesting, relevant and informative content that will help in their decision-making process. There are some great ways to...