by Heidi Schroeder | Jun 21, 2021 | Marketing Tips, New Home Sales, Sales Process, Sales Tips
A year ago, no one could have foreseen today’s new home market, and we may have been caught unprepared. Sales and marketing teams are facing a different challenge. In a recent client engagement, I spent time with a builder who made the difficult choice to halt sales...
by Kathy Thomas | Mar 19, 2021 | CRM Software, Customer Success Story
A CRM can help you automatically capture those who are ready to buy and nurture leads who aren’t quite ready. One real estate developer used Lasso to manage their leads in a hot market and uncover those who were truly ready to buy. After engaging the Lasso Consulting...