by Thais Cuffy | Aug 7, 2013 | CRM Software, Lasso Tips
Ongoing training is a critical factor in determining long-term CRM success and making the most of available features that are meant to convert leads into prospects and buyers. When implementing new homebuilder software or sales processes, we often focus intently on...
by Thais Cuffy | Apr 30, 2013 | New Home Sales, News, Webinars
With the rapidly evolving real estate market and constant changes in new home financing, sales professionals need to be equipped with the very latest information. To help prepare you to educate and influence your buyers, HomeStreet Bank’s Anthony Grasst returns to the...
by Thais Cuffy | Mar 11, 2013 | CRM Software, Lasso Tips
During the recent Lasso webinar with online marketing expert Mike Lyon, Mike said something that really stuck with me. He was discussing how to create and implement a successful online lead follow-up process when he said, “CRM is the process.” In other words, using...
by Thais Cuffy | Jan 29, 2013 | News
On Wednesday, January 23, more than 200 builders, developers and real estate sales and marketing professionals gathered at Builder Tech to network and discuss the latest technology and marketing trends in new home sales. The event was part of the 2013 International...
by Thais Cuffy | Jan 25, 2013 | CRM Software, New Home Sales
Let’s say you’ve had a stellar weekend of qualified walk-in traffic to your sales center. Several prospects seemed particularly interested in your homes and left with specific information on floor plans and pricing. Now, how do you nurture those leads to...
