BLOG   |  CONTACT   |  1.866.526.9955

Bridging the Gap Between Marketing and Sales

Working in the new home sales industry, you’ve undoubtedly heard the story before. The sales department says that marketing doesn’t generate enough qualified leads. Marketing rebuts that sales isn’t doing enough with the leads they have. As an executive, how do you...

Getting the Most from Your CRM System

During the recent Lasso webinar with online marketing expert Mike Lyon, Mike said something that really stuck with me. He was discussing how to create and implement a successful online lead follow-up process when he said, “CRM is the process.” In other words, using...