by Kathy Thomas | Jul 10, 2019 | Marketing
While we all like the idea of doing everything “in-house”, there are some areas in marketing that are best managed by an agency. Paid search is usually one of them. The industry changes so much that you need the external expertise (and the resources) to more...
by Kathy Thomas | Mar 19, 2018 | Marketing, Online Sales & Marketing
In this 3-part series, we provide explanations and actionable tips for the three major components of an online marketing campaign for home builders: landing pages, driving traffic to your landing page, and measuring results. With your landing pages at...
by Thais Cuffy | Sep 30, 2013 | News, Online Sales & Marketing
What’s Changed? If you’ve looked at your Lasso Analytics or Google analytics reports lately, you may have noticed an increase in the number of ‘N/A’ keywords. The search engine giant Google has recently changed the way keywords are tracked by encrypting all...