by Kathy Thomas | Aug 13, 2020 | Email Marketing, Marketing
Despite texting and chat becoming more popular ways to communicate with prospects, email is still an important part of your overall marketing program. The average person checks their email 15 times per day (or every 37 minutes) The number of email users will increase...
by Kelly Linhares | Jun 4, 2020 | Email Marketing, Lasso Tips
Video in email has become a hot topic. It’s a great way to keep your readers engaged and can increase your open rates by up to 6%. However, there is a misconception that inserting a video in an email means that it will play directly in the reader’s inbox....
by Kathy Thomas | Apr 27, 2020 | Email Marketing, Lasso Tips
In Part 4 of this 5-part series, Angela McKay and Dave Betcher discuss the new rules of email marketing and offer some tips you can use in today’s climate and going forward: Rethink your email marketing strategy. Take a step back, evaluate what you’re currently doing,...
by Angela McKay | Apr 20, 2020 | Email Marketing
An email must jump two hurdles in the delivery ecosystem before it makes it into an inbox: the gateway and the spam filter. The gateway is the email service provider (ESP)—Gmail, Microsoft, Yahoo, etc. Your email marketing provider is responsible to get email to the...
by Kelly Linhares | Oct 30, 2019 | Email Marketing, Lasso Tips
Come to the dark side… if you dare. There’s a lot of talk lately in the email world about dark mode and how it will impact your email design. Despite its spooky moniker, there’s really nothing to be afraid of. Developed as an accessibility setting, dark mode flips...
