by Kathy Thomas | Nov 12, 2019 | Lasso Tips
Most marketers will tell you that having a clean prospect or customer database is important to do their job more effectively. However, in the constant pursuit of attracting new leads for sales, maintaining the data in your CRM is often an overlooked task with no owner...
by Kathy Thomas | Aug 6, 2018 | CRM Software, Lasso Software, Lasso Tips
Cleaning up your database is a great end-of-year project so that you can move into the next year with improved data. We have written about this topic before, for example, sending the right communication to the right contact to improve email deliverability, but this...