by Kathy Thomas | Jan 3, 2019 | CRM Software, Lead Management, New Home Sales
Selling new construction can be fast paced one moment and a long, drawn out process the next. Buyers tell you reasons they need to move and then change their minds at the last minute. Keeping track of the conversations we have and our buyers’ desires and...
by Thais Cuffy | Oct 11, 2018 | Lasso Tips
Before working for Lasso, I was a marketing director for one of the largest real estate sales and marketing agencies in the southeast. We sold condominiums and townhomes for multiple developers, and had as many as 30 active projects at a time. In addition to tailoring...
by Thais Cuffy | Jul 21, 2014 | CRM Software
Popular new home sales strategist Myers Barnes stated recently on his blog, “A CRM program is not an option for your business.” Customer Relationship Management has become a critical tool for homebuilders and real estate developers to organize and analyze data. Those...
by Thais Cuffy | Mar 11, 2014 | CRM Software, Lead Management
A Customer Relationship Management (CRM) system for new home sales is a highly effective tool to implement and keep track of your sales processes, but many ask the question: How do I create a sales process in the first place? While it’s easy to send a “Just touching...
