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5 Characteristics of a Great CRM Champion

5 Characteristics of a Great CRM Champion

The CRM Champion in your organization is the key to implementing a Customer Relationship Management solution and using it to build stronger customer relationships. In a previous article I discussed why your company needs a CRM Champion, in this blog I explore what...
Why You Need a CRM Champion

Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a CRM requires a...