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Why You Need a CRM Champion

Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a CRM requires a...

Five Tips for CRM Adoption

As the person responsible for sourcing a new CRM system, you’ve done your research, found the solution that best fits your business needs, and made the initial investment. You’ve worked diligently alongside your client director to personalize the database to your...