by Kelly Linhares | Jun 9, 2021 | Email Marketing, Lasso Software, Lasso Tips
There are two camps of people when it comes to the importance of the “View in Browser” link in email marketing. Some believe it is an outdated practice, no longer needed for today’s tech savvy readers. Others think including the link ensures that the full version of...
by Kathy Thomas | Aug 13, 2020 | Email Marketing, Marketing
Despite texting and chat becoming more popular ways to communicate with prospects, email is still an important part of your overall marketing program. The average person checks their email 15 times per day (or every 37 minutes) The number of email users will increase...
by Kathy Thomas | May 2, 2019 | Email Marketing
As sales and marketing professionals, we’re always searching for better ways to craft the perfect email – one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...
