by Guest Author | Nov 26, 2020 | Cool Technology, Marketing Tips, New Home Sales
I’m a technologist. I’ve never feared technology. I’ve always loved leveraging it to make work more efficient, and to minimize friction from the customer experience. My message for my home building friends in 2021 is not to fear progress but to harness it instead: In...
by Thais Cuffy | Dec 14, 2018 | Lasso Tips, Marketing
We are back with another edition of our popular “Top New Home Sales & Marketing Tips” for the new year! This year we had insight from so many industry thought leaders that we needed two blog posts! Here we focus on top marketing tips for new home...
![Why Texting is a Great Marketing Tool [Webinar Recap]](https://www.lassocrm.com/wp-content/uploads/2018/10/AdobeStock_90488636-copy-1080x675.jpeg)
by Thais Cuffy | Oct 18, 2018 | Marketing, Webinars
Earlier this month we welcomed AtlasRTX back to the Lasso Webinar series. Laura Smous, VP of Strategic Innovation, explained why text messaging is a sound strategy to engage new home buyers and increase the performance of sales and marketing teams. Did you know…...
by Thais Cuffy | May 30, 2018 | Cool Technology, Lasso Integrations, Partner Spotlight
We are thrilled to partner with AtlasRTX, an AI (artificial intelligence) chatbot solution for home builders, to create one of Lasso’s first pre-built software integrations! AtlasRTX works alongside your human teams to create an amazing customer experience 24/7, in...
by Kathy Thomas | Jan 18, 2018 | Events
by Kathy Thomas, Lasso’s Director of Marketing… Being new to the home building industry, it was a great experience going to my first International Builders’ Show. I was told that the scale of the show was huge, but I was still surprised when I got there!...
