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Five Tips for CRM Adoption

As the person responsible for sourcing a new CRM system, you’ve done your research, found the solution that best fits your business needs, and made the initial investment. You’ve worked diligently alongside your client director to personalize the database to your...

CRM is Not Just Software

This article was originally published on Homebuilders.com. In the Lasso CRM white paper, 7 Steps to Rapid CRM Success, Lasso CEO Dave Clements wrote, “Technologies like CRM are not intended to replace people, but the companies who leverage technology for their people...