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The Lasso Blog

Kimberly Mackey - Selling By Design

Whether you sell mostly finished market homes, or homes that are personalized from the ground up, the choices your buyers have are an integral part of the buying process, and can significantly affect the quality of their home-buying experience.

On Thursday, June 19th at 9 a.m. PDT,  Kimberly Mackey of New Homes Solutions discusses how to effectively incorporate inventory selections into every aspect of the selling process, assisting your potential buyers in finding a home they can make uniquely theirs.

You will learn:

  • How to choose the RIGHT selections for your inventory homes to ensure maximum marketability and quick sales.
  • How to showcase pre-selections to help your buyers visualize the beauty of the finished home at any stage of construction.
  • Simple rules to streamline the limited selections available to inventory home buyers whose homes are not completely built.
  • How to use Preview Nights and the ability to create a personalized home to build urgency and excitement with your prospective buyers and to streamline future design appointments.

Set yourself apart from your competition to not only sell more homes but to increase per-home revenue as well!

Register for the webinar



This is the 6th webinar in the Fresh Perspectives series, presented by Lasso CRM and NAHB’s Professional Women in Building. To learn more, or to view previously recorded webinars, visit

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