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Vancouver, Canada – (June 9, 2009) – Lasso Data Systems, a leading provider of Customer Relationship Management (CRM) software solutions for the residential new home industry, has announced that Schnitzer West, LLC has deployed Lasso Enterprise CRM software to manage prospect and purchaser information for their condominium developments.

Based in Seattle, Washington, Schnitzer West, LLC is one of the most prominent developers in the Pacific Northwest, with a focus on both commercial and residential developments. Schnitzer West will initially use Lasso for four existing Seattle based condominium projects including Brix, Equinox and Gallery in Seattle and The Bravern Signature Residences in Bellevue with an aggregate, of over 1,000 residential units.

Schnitzer West recently made the strategic decision to utilize an in-house sales team to market and sell their projects. One of the Company’s key objectives is to build long term relationships with their buyers so a requirement for any real estate CRM Software included the capability to manage the complete home buying sales process from initial lead capture through purchase, escrow and closing. “Our primary consideration was software that was specific to the new home construction industry, that it be user friendly and quick to implement,” stated Alicia Stedman, Associate Investment Manager, Schnitzer West. Lasso CRM met these requirements, plus their comprehensive training options and personalized customer support was a significant differentiator. “Handling the sales and marketing aspect has been an operational change for Schnitzer so we had Lasso come to our office in Seattle to conduct the training that was specifically tailored for our company and sales team. It was a fantastic approach and we were able to have the application personalized to the way we do our business,” added Stedman.

“We are extremely pleased that a preeminent developer like Schnitzer West is deploying Lasso CRM to achieve their sales and marketing objectives for their current upscale multi-family developments. We look forward to serving Schnitzer for these four innovative projects and for their future residential developments,” stated Dave Clements, CEO, Lasso Data Systems.

About Lasso Data Systems:
Lasso Data Systems Inc., is the leading developer of innovative “on-demand” CRM real estate software for new home builders and developers. Lasso, used for residential developments globally, helps real estate developers, builders and sales agencies sell their developments faster and easier with controlled sales velocity. The company’s software manages potential homebuyers online from interest list to occupancy including sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single and master planned communities, golf, mountain and ocean resorts and condo-hotels. Lasso, deployed on over 1000 projects globally, is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada.

About Schnitzer West, LLC:
Schnitzer West, LLC is one of the West Coast’s fastest growing real estate development and property management companies. Founded in 1997 by managing investment partner Dan Ivanoff of Seattle and Schnitzer Investment Corp of Portland, the company has built a successful track record in the commercial, retail and multi-housing markets through product innovation, disciplined management and investment expertise. The firm has developed approximately 2.5 million square feet of Class A office and suburban office flex and bio-tech space and luxury multi-family apartment units in the Seattle and Portland markets.

Dave Clements, CEO
Lasso Data Systems Inc.
Telephone: 1.866.526.9955 Extn: 8565

Angela McKay, Marketing Manager
Lasso Data Systems Inc.
Telephone: 1.866.526.9955 Extn: 8557

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