BLOG   |  CONTACT   |  1.866.526.9955

The Lasso Blog

The International Builders’ Show (IBS) may be virtual this year, but there is still a fantastic line-up of sales and marketing education sessions to watch with your All Access pass! A mix of live, semi-live, and on-demand, take a look at the schedule of events you won’t want to miss.

You can find Lasso and the ECI crew at our virtual booth during the show. Make sure to check out the latest in our portfolio of products, stop by for a demo, or register for one of our networking/Q&A sessions.

We look forward to seeing you there!

Education Sessions (All Access Pass Required)

Tuesday, February 9

Social Media for All: Strategies for Large & Small Builders in 2021  | 1:00 – 1:45  PM EST | Semi-Live | Kelly Fink, MIRM, CAPS, The Providence Group, Carol Morgan, MIRM, CAPS, CSP, Denim Marketing, Amy Alexander, CSP, Sublime Homes, Joe Morrissey MBA, Foxlane Homes | More Info

Great CEX Through Technology | Tim Costello, BDX | 6:00 – 6:45 PM EST | More Info

Wednesday, February 10

2021 Sales Rally: Future-Proof Your Sales Skills | Mike Lyon, CMP, Do You Convert, Meredith Oliver, MCSP, MIRM, Meredith Communications, Amy O’Connor, MA, Shore Consulting, Quint Lears, MIRM, CMP, Master – CSP, Founder –, Chad Sanschagrin, Cannonball Moments, LLC, Alaina Money-Garman, Garman Homes & Fresh Paint by Garman Homes | 11:00 – 1:00 PM EST | More Info

Today’s Design Studio Customer Experience  | Jane Meagher, MIRM, CSP, CAASH, Success Strategies, Sherri Drew, TRI Pointe Group, Alexa Drees, Drees Homes | 12:30 – 1:15 PM EST | More Info

Website Tools & Tactics for Virtual Selling  | Megan English, ONeil Interactive, Jenna Schwartz, ONeil Interactive, Sheena Ramos, Abrazo Homes, John Allen, Brown Haven Homes | 2:00 – 2:45 PM EST | More Info

Thursday, February 11

ClosingNomics: Sell More, Close More, Earn More  | John Palumbo, MIRM, The Sterling Group | 11:30 – 12:15 PM | More Info

Pants Optional: Why Working Remotely Can Be Better for Operations & Company Culture  | Carol Morgan, MIRM, CAPS, CSP, Denim Marketing, Greg Bray, MBA, Blue Tangerine, Stuart Platt, Outhouse, LLC, Jimmy Diffee, CSP, The Bokka Group | 1:00 – 1:45 PM EST | More Info 

Friday, February 12

Shift Happens, Have You? Rethinking Your Marketing & Sales Strategies  | Matt Riley, Group Two Advertising, Chad Sanschagrin, Cannonball Moments, LLC, Myers Barnes, MIRM, Myers Barnes Associates, Inc | 12:00 – 12:45 PM EST | More Info


The Emerging World of Video: OTT, CTV & YouTube Ads  | Matt Riley, Group Two Advertising | More Info

Effortless Follow-Up: Mastering Tech Tools to Gain More Sales | Anya Chrisanthon, Anya Chrisanthon Marketing | More Info

Beyond ‘Boost’: Effective Facebook Ad Setup | Courtney Stewart, Denim Marketing | More Info 

No Buffering: How to Go Live on Social Media  | Chelsey Keenan, Group Two Advertising | More Info

The Self-Service Sales Experience: A New Framework for the Digital Home Buyer | Bassam Salem, AtlasRTX, a Mindshare Venture, Tom Nelson, NDG Communications & UTour Home Tours | More Info 

Instagram: All the Nitty Grid-y | Mandy Holm, Denim Marketing | More Info

Building the Right Organic & Paid Search Strategy  | Dennis ONeil, ONeil Interactive, Kelly Fink, MIRM, CAPS, The Providence Group, Stacey Titemore, ONeil Interactive  | More Info

Calendly & Facetime & Zoom, Oh My: Tech Tools to Navigate Today’s Shopping Experience  | Megan English, ONeil Interactive, Molly White, ONeil Interactive  | More Info

Understanding What’s Working & What’s Not with Your Paid Digital Media  | Chelsey Keenan, Group Two Advertising  | More Info

Adapt or Be Left Behind: Lessons Learned from Online Sales Counselors  | Chris Hartley, K. Hovnanian Homes, Ingrid Prince, Shaddock Homes, Anya Chrisanthon, Anya Chrisanthon Marketing , Leah Fellows, Blue Gypsy Inc.  | More Info

The Formula to Anticipate, Uncover & Handle the Buyer’s Real Concerns | Mar’Sue Haffner, CSP, Sales Solve Everything | More Info

Coaching Secrets from Top Sales Managers Across the Country | Roland Nairnsey, CSP, New Home Sales Plus, Beth Byrd, Beacon Homes, Troy Mattern, Heritage Homes, Ebon Petty, Robertson Homes | More Info

Humanizing the Virtual World: The (Un)Conventional Approach to Creating Relationships | Kerry Mulcrone, MIRM, CMP, CSP, Kerry & Co., Laura Hanson, New Tradition Homes, Cori Masters, Beacon Homes | More Info

The “On Your Lot” Revolution: Secrets & Myths from Three Successful Managers | Roland Nairnsey, CSP, New Home Sales Plus, Eric Alarid, GMB, CGP, Tilson Homes, Jeremy Jackson, JC Jackson Homes, LLC, Michael Bosgraaf, Bosgraaf Homes | More Info

Networking Sessions at our Booth

Sign up for one of the networking sessions held at the ECI Booth.

Women in Building & Construction:  Date & Time: Wednesday, February 9 | 11:00 – 11:30 AM EST | 30 minutes

Join us for a Q&A with an all-female panel of leaders in the industry moderated by Monica Wheaton, Director of Customer Success, Residential Home Construction at ECI.

Upgrade Your Tech to Reduce Stress:  Date & Time: Wednesday, February 10 | 1:00 – 1:30 PM EST | 30 minutes

Is your work-life balance suffering because of bad technology? Connect with others in the industry to discuss how to stay in control of your business from anywhere, access your data at any time, and take back your personal life. Find out how technology can make a big impact on your day-to-day.

Industry Trends and Polls  Date & Time: Thursday, February 11 | 10:00 – 10:30 AM EST| 30 minutes

What a year 2020 was! Many of the challenges facing builders and suppliers will continue into this year. Join us to share insights and hear from peers on hot topics like selling and working during a pandemic, dealing with challenges like labor shortages and lumber pricing, and balancing supply and demand, with housing starts on a constant rise and the remodeling index at an all-time high.

Preparing for the Future Date & Time: Friday, February 12 | 10:00 – 10:30 AM EST| 30 minutes

If 2020 has taught us anything, it’s what we need to build a resilient business. Register for this session to discuss what you are seeing and hearing in the building and construction industry. We want to know how you’ve changed your business model to adapt to new changes, withstand extraordinary circumstances like COVID-19, and thrive.

See the complete education schedule for IBS 2021


Register for a demo of Lasso CRM

Share This