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The Lasso Blog

It was another great year at the International Builders’ Show – three days filled with education sessions, presentations, and lots of new tech on the showroom floor!

Sales Central: The Place to Be

Lasso was a sponsor of Sales Central, hosted by NAHB’s Sales & Marketing Council. It was a great opportunity to meet with our clients and partners, learn more directly from homebuilders what’s going on in the market, and listen to terrific presentations from industry sales & marketing experts, including many Lasso partners.

The technology that’s available to homebuilders can really make a difference in lead volume and quality. Whether it’s building a killer (and effective) website, using the latest AR/VR tech, incorporating A.I., or converting more leads with CRM, finding ways to update and incorporate tech into the sales and marketing processes can really move the needle for builders.

Of course, technology is only part of the equation to growth. Sales Central presentations highlighted how people – sales and marketing teams – are fundamental to growth. Improvements to your marketing programs, finding ways to boost your sales game, and focusing on giving your customer the best experience were some key topics discussed throughout the presentations.

BuilderTech: The Party of the Year

After two days full of presentations and education sessions, Builder Designs and Lasso CRM hosted our fabulous BuilderTech cocktail party at the Wynn – our best yet! We spent quality time with our clients and partners and were able to thank them for their support over the past year. We appreciate all that you do!

Enjoy over 100 pictures from the event below!

BuilderTech 2019 photos

homebuilderTECH: Don’t Miss It

We were also excited to announce our upcoming event, homebuilderTECH, May 9-10, 2019 in Nashville, TN. Presented by Lasso CRM, Builder Designs, Group Two, Rendering House and Zillow Group, this event will focus on high-level implementation of the newest sales and marketing strategies for home builders. Click here for more details and VIP registration.

We’ll see you soon!

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