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The Lasso Blog

Lasso has been selected by New Jersey-based new home builder, Paramount Homes, as their sales and marketing software solution for new home developments, including Paramount's newest project, Escapes Ocean Breeze, a 55 plus active adult community in Ocean County, New Jersey.

“Our decision to use Lasso was based on several factors, including Lasso's solid reputation in the homebuilding industry and their customer service and support,” stated Richard Selikoff, Vice President, Sales and Marketing for Paramount Homes. “Lasso provides the flexibility for us to personalize the application to meet our needs today as well as allowing us to easily upgrade and add on more features & functionality down the road,” added Selikoff.

“We are delighted to add Paramount Homes to our growing list of clients on the U.S. east coast”, stated Dave Clements, CEO of Lasso Data Systems. “We are excited to work with the team at Paramount to provide the CRM infrastructure for managing their relationships with home buyer prospects and purchasers.”

Lasso has introduced more options for homebuilders and developers that accommodate from basic to advanced business needs – Lasso QuickSTART Sales, QuickSTART Sales and Marketing, and Lasso Pro versions. “We have a solution for new home developers and builders whether they have one project or multiple projects across several geographic regions, reported Dave Clements. “We are receiving strong response from the marketplace. Our goal is to deliver great value, make decision-making easy and offer a setup process so clients start getting the benefits of using Lasso in days rather than weeks or months”, added Clements.  Read more . . .

Learn more about Lasso's recent news and announcements here.

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