The Lasso Blog
Build Your 2020 Vision
Thanks to a healthy economy and the extension of record-breaking low interest rates, most of us are enjoying wonderful success across the country. Let’s remember to remain gracious and humble and still maintain a service mentality with our clients. It is...
Let’s call it 20/20
2020 seems the right year to talk about full transparency. Let’s call it 20/20! Too many times, we as an industry, think we can hide information to get our phones to ring, or get people to set an appointment at our model homes or sales offices, but with...
Embrace Cultural Differences
Many sales professionals shy away from working with different cultures because they feel inadequate when it comes to negotiating. We have been trained to protect the companies' profits and know where our loyalties lie. However, negotiating is not an...
Top New Home Sales Tips for 2020
We are back with another edition of our popular "Top New Home Sales & Marketing Tips" for the new year! We asked the leading new home industry experts to give us their advice for 2020—now you can read it all in one blog! Get some great tips on a wide array of...
Top New Home Marketing Tips for 2020
With the new year approaching, what marketing programs will you be focusing on? Read some of the tips from the top new home marketing experts in the industry to get some fresh ideas for 2020! For sales insight, check out the article, Top New Home Sales Tips for 2020....
OSC of the Month | Kerrie Bornkessel
Our December OSC of the Month is Kerrie Bornkessel with Fonville Morisey Barefoot New Homes Sales and Marketing Company (FMB) with offices in Raleigh and Wilmington, North Carolina. In this interview, Kerrie shares her go-to closing technique, the success...
Join Us at IBS 2020
We’re excited to be back at the International Builder Show, January 21-23 at the Las Vegas Convention Center! As the premiere event in the home building industry, there is always a LOT to do and see at the show, so we’ve highlighted a couple of education...
Clean up the Mess! 3 Steps to Taking Control of Your CRM Data
Most marketers will tell you that having a clean prospect or customer database is important to do their job more effectively. However, in the constant pursuit of attracting new leads for sales, maintaining the data in your CRM is often an overlooked task...
Meet Us at Construct Canada
ECI Software Solutions is excited to exhibit at Construct Canada at The Buildings Show, December 4-6 in Toronto! Stop by Booth 7139 to learn all about MarkSystems, Lasso CRM and LotVue for all your construction management, lead management, and interactive...
OSC of the Month | Christina Sadler
Our Lasso OSC of the Month is Christina Sadler from Neal Communities and Neal Signature Homes located in Lakewood Ranch, Florida. She has been an OSC for three years and, as one of three OSCs, personally manages 500-700 online leads per month for over 35...
Dark Mode for Email. Are You Ready?
Come to the dark side… if you dare. There’s a lot of talk lately in the email world about dark mode and how it will impact your email design. Despite its spooky moniker, there’s really nothing to be afraid of. Developed as an accessibility setting, dark...
Sales Process Automation – Email Templates
We launched Sales Process Automation a little over three months ago and it’s great to see how many of our users are taking advantage of the new marketing automation functionality. In fact, over 200,000 automated emails have been sent! For those who may...
OSC of the Month | Rachel Starratt
Our October OSC of the Month is Rachel Starratt with Red Door Homes, a scattered on-your-lot builder in North and South Carolina. Rachel is a Dream Home Specialist and Customer Experience Coordinator who has been in the role for almost three years and,...
Preview: New Dashboard in Lasso CRM
Over the past year we've been adding more reporting features to Lasso CRM. At the beginning of the year, we provided our clients with the Lasso Data Export Service so they could connect their data to some of the most popular BI tools. We then followed up...
Onboarding and Training: Setting Up Your Online Counselor for Success
You’ve found (and hired) the right OSC, have a compensation structure that works for both of you, and now the next big step—onboarding your new OSC. So what do you need to do to get your new employee up to speed? It’s important to remember that you have...