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The Lasso Blog

Why You Need a CRM Champion

Customer Relationship Management (CRM) is not about technology, it is about people and processes. A CRM solution offers tremendous opportunities for businesses to build better relationships with their customers, but it’s not a magic wand. Implementing a...

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Lasso CRM and MarkSystems to Exhibit at PCBC 2019

ECi Software Solutions is excited to exhibit at PCBC, May 30-31 in San Francisco! Stop by Booth #2234 to learn all about MarkSystems, Lasso CRM and LotVue for all your construction management, lead management, and interactive site map software needs. PCBC is the...

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Anatomy of a Perfect Email

As sales and marketing professionals, we’re always searching for better ways to craft the perfect email - one that leads the reader to take the action you want. Whether it’s to come to your open house, read more about your project or community, or connect...

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Join Us at homebuilderTECH

We’re excited to be part of homebuilderTECH! In conjunction with Builder Designs, Group Two Advertising, and Rendering House, we’re hosting a two day event, May 9 & 10, that focuses on the implementation of the newest digital sales and marketing strategies...

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Recap of IBS and BuilderTech 2019

It was another great year at the International Builders’ Show - three days filled with education sessions, presentations, and lots of new tech on the showroom floor! Sales Central: The Place to Be Lasso was a sponsor of Sales Central, hosted by NAHB’s...

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Embedding Tableau Reports

Recently we introduced the Lasso Data Export Service. This service allows you to automatically connect your Lasso data to your favorite business intelligence software without having to create your own data warehouse. For those using Tableau to create their...

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#1 CRM for New Home Sales