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The Lasso Blog

Lasso to Sponsor ECi Connect Conference

Lasso is proud to be a sponsor of the ECi Connect Conference, November 5-7, 2018 in New Orleans! Connect Conference is the biennial meeting for the users of ECi’s industry-specific software products for independent businesses. The conference give users the...

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5 Reasons Home Builders Need Public Relations

Lasso guest blogger Carol Morgan of Denim Marketing defines public relations and explains why it's a smart strategy for home builders. What is Public Relations and How Does It Work? The term “public relations” refers to maintaining the public image of a...

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3 Outdated Email Practices to Avoid

Email technology constantly changes, so things we may have done five years ago out of necessity are no longer needed today. In this blog post, we outline three email practices that are out-of-date and don’t provide the value they once did. We also give...

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Selling with Purpose

Lasso guest blogger Roland Nairnsey of New Home Sales Coach gives tips for creating a purposeful process for personal growth and increased sales. A Purposeful Process One of my goals as a new home sales coach is to teach salespeople how to create a...

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