As more and more builders are discovering (and as the 2014 Online Lead Follow-Up Survey points out), an Online Sales Counselor (OSC) is quickly becoming an indispensable part of the new home sales team. Because this role relies heavily on technology, it’s important that OSC’s are equipped with the tools they need for success. Minimally, they should have:
- Cloud-based CRM
Have these basic tools? Great! Now let’s take it to the next level:
- Sidekick by Hubspot – Receive real-time notifications when someone has opened your email. (Free up to a certain level)
- BombBomb or EyeJot – Send video email to vary your follow-up. (Fee involved) Watch this video on how BombBomb integrates seamlessly with Lasso!
- CallFire – Load phone numbers and have the system call multiple numbers at once and leave a pre-recorded message – all without dialing.
What other OSC tools do you recommend?