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The 2014 Online Lead Follow-Up Survey for New Home SalesDid you miss last week’s webinar with Mike Lyon and your own copy of the 2014 Online Lead Follow-Up Survey? No worries! The complimentary white paper is now available for direct download.

This exclusive survey from Lasso CRM and Do You Convert examines the state of online lead follow-up in new home sales today, and highlights the effectiveness of having the right online sales program in place. In this year’s survey, we paid special attention to communities that employ an Online Sales Counselor (OSC) vs. those that do not. We found that OSC communities respond 35% more often and 25% faster than their non-OSC counterparts.

Here’s what you’ll learn in this ePaper:

  • Results from our survey of 234 home builders throughout the United States and Canada
  • How this year’s response rates measure up to previous years
  • Exactly what makes an OSC following the right sales process effective
  • How to take the guesswork out of follow up and makes selling easier

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