According to the State of Online Lead Follow-Up in 2018 from Lasso and Builder Partnerships, the internet is now the #1 driver of sales leads for home builders. To achieve the new home industry’s latest benchmarks for online sales success, builders should be leveraging online traffic with an dedicated sales program, pre-defined sales processes, and an effective CRM system.
In Lasso’s latest guide, we take you though the three key phases of the new home prospect’s buying journey, and explain how CRM creates more conversion opportunities each step of the way. You will see how CRM works for:
- Online Visitor-to-Lead Conversions
- Lead-to-Appointment Conversions
- Appointment-to-Sale Conversions
Download today to learn how to maximize CRM for more online lead conversions.