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The Lasso Blog

Cover image of Lasso CRM whitepaper: Cut Through the ClutterCut Through the Clutter, the newly-published whitepaper from Lasso CRM, guides readers step-by-step through the process for planning, creating, and analyzing a successful marketing email in the new home sales industry.

This document demonstrates the value in planning your email campaign just as you would any major marketing initiative, and shares very specific pointers for creating emails that get opened and read.

Learn about HTML programming, concept and content, and designing for mobility. Understand what to look for in reporting metrics to achieve even greater engagement, and how your home builder CRM is key to your email marketing success.

To get started, download the whitepaper here.

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