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Vancouver, Canada – (January 15, 2009)  Lasso Data Systems, the leading provider of Customer Relationship Management (CRM) solutions for the real estate industry, has announced that Mariner Commercial Properties will deploy Lasso CRM to market and sell the luxurious Waldorf=Astoria ® Hotel & Residences Philadelphia.

Based in Ardmore, Pennsylvania, Mariner Commercial Properties, Inc. ( is emerging as Philadelphia's premier developer solely focused on Smart Growth Development, with an emphasis on urban in-fill mixed-use development in high barrier to entry markets throughout the Philadelphia region. Its latest high-profile project is the Waldorf=Astoria® Hotel & Residences Philadelphia, a 58-story high-rise located in the heart of Philadelphia's Center City. Mariner joined forces with Gatehouse Capital Corporation to co-develop this $420 million hotel-anchored mixed-use project scheduled for completion in 2012.

“In developing projects like the Waldorf=Astoria, a key part of our corporate strategy is to choose world-class partners and leverage their unique expertise to accomplish our objectives in design, marketing, development and structure. Our partnership with Lasso will help us accomplish our marketing and sales objectives,” explained Timothy J. Mahoney III, President & CEO, Mariner Commercial Properties.

Standing at 670 feet tall, the Waldorf=Astoria Hotel & Residences Philadelphia will be the city's sixth-tallest building as well as its tallest mixed-use hotel and residential project. The classically contemporary granite and glass tower is to be designed by Cope Linder Architects of Philadelphia. As a newly constructed property, the hotel will have a variety of opportunities to support a sustainable footprint.

“We are extremely pleased that Mariner Commercial Properties is deploying Lasso CRM to achieve their marketing objectives. We are very excited and look forward to serving Mariner Commercial Properties now and in their future development projects,” stated Dave Clements, CEO, Lasso Data Systems.

About Lasso Data Systems:
Lasso Data Systems Inc., is the leading developer and marketer of innovative “on-demand” Customer Relationship Management (CRM) software for the worldwide real estate market. Lasso helps real estate developers, builders and sales agencies sell their developments faster and easier with controlled sales velocity. The company's software manages potential homebuyers online from interest list to occupancy including sales, inventory and contract management. Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single and master planned communities, golf, mountain and ocean resorts and condo-hotels. Lasso, currently deployed on over 550 projects globally, is designed for ease of use, rapid deployment and pay by usage to maximize each client's ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada (

About the Waldorf=Astoria Collection ®
The Waldorf=Astoria Collection is a world-class group of hotels in spectacular locations. Inspired by New York's legendary landmark, each hotel has its own unique style and sense of place. From luxury spas, legendary meetings and championship golf to unforgettable events, every experience is flawlessly executed with graciousness. Current properties include: Arizona Biltmore Resort & Spa, Grand Wailea Resort Hotel & Spa, La Quinta Resort & Club, Rome Cavalieri, Qasr Al Sharq and The Waldorf=Astoria ®. The Waldorf=Astoria Collection is growing rapidly with future openings planned: Dakota Mountain Lodge (2009), The Roosevelt (2009), Waldorf=Astoria Orlando (2009), The Palace Jerusalem (2010), Waldorf=Astoria Sarasota (2010) and the proposed Waldorf=Astoria Beverly Hills (2011). For more information, please visit

Dave Clements, CEO
Lasso Data Systems
866.526.9955 Extn: 8565

Carol Ruiz, VP Public Relations
Red Rocket LA
310.841.0994 Extn: 118

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