By law, any email sent for marketing purposes must contain at least two important pieces of information:
- Identifying/contact info of the sender
- A simple way for the recipient to unsubscribe from all future emails
Here’s an example of the default unsubscribe footer that Lasso automatically includes in all clients’ emails, as is required by law:
Just because this information is required doesn’t mean it has to be boring! There are a number of ways for you to customize this section of your marketing emails, make it personal, fun, AND make recipients think twice about unsubscribing. We love to look to our retail friends for some email inspiration. Here are some examples:
In Lasso, it’s easy to customize the unsubscribe section of your emails using the “Specialized Templates” tool. Either visit the Lasso Help Files or contact email@example.com for more information.