In this world of online marketing and the overwhelming amount of information that is available to us, it’s sometimes hard to know where to even start to try to find the information we need and importantly, keep abreast of what’s going on in the residential real estate world. We all have our favorite local blogs that keep the buzz going about new projects and developments in our own locations; however, it’s important to be able to monitor who’s talking about you online along with keeping up with what your friendly competitors are doing!
You’re likely familiar with Google Alerts – a fantastic tool that allows you to create alerts on key words that are applicable to you (e.g. your company name, project name, etc.). These alerts can be emailed to you and you’ll receive a link to whatever website has referenced your key phrase. This tool is free, easy to use and you can add, delete, modify as much as you want. Check it out.
There’s another online alert tool that’s extremely important in today’s social world. It’s called Social Mention. In a nutshell, it’s Google Alerts but for social media. You can receive daily alerts about you, your company, the people who work with you, and your competitors. When you do conduct a search, you’ll also get some interesting statistics that show you who is contributing to your star status and blogging or chatting about you. This is important information that allows you the opportunity to engage and participate in the conversation about your new developments.
Let us know what your favorite online tools are!