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The Lasso Blog

Lasso's 2016 Must-Read Book List

If you’ve set New Year’s resolutions to be a better person, or to be a rockstar on the job, our 2016 list of must-reads can help! We genuinely admire these authors, and know from working with each of them the difference they can make for people personally and professionally. Here’s our list of recommendations this year:


Better Human: It’s a Full-Time JobBetter Human by Ronda Conger

by Ronda Conger

Ronda is Vice President of CBH Homes, a two-time author, and probably one of the nicest people you’ll ever meet. She has achieved incredible success as a homebuilding executive, and has influenced people to reach life goals. She has spun her philosophy into a new book that that will inspire and propel you to excel.

Learn more…


Buying the ExperienceBuying the Experience by Jeff Shore

by Jeff Shore

People connect with homes emotionally, but many new home salespeople continue to push features and upgrades during the sales presentation. Jeff Shore, along with Amy O’Connor and Ryan Taft, show how to create an unforgettable, emotional experience when selling new homes.

Learn more…




Proven Presales by Myers BarnesProven Pre-Sales: How to Successfully Launch a New Community

by Myers Barnes and Mollie Elkman

This guide details a comprehensive strategy for selling new communities successfully and profitably. Mollie discusses targeted marketing strategies to generate interest and traffic, and Myers shares proven sales techniques to close the deal!

Download the free e-book…


What’s on your reading list this year?

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