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The Lasso Blog

Thanks to our many new clients for their strong endorsement of Lasso since we bundled our software into two editions – QuickSTART and Professional – a few months ago. QuickSTART, specifically for marketing & sales of new home developments, has resonated extremely well QuickStart vs Professional - Lasso CRMwith builders all across North America – from luxury hotel residences like W Hollywood Residences, to leading multifamily developers like Concert Properties, to active adult community specialists like Paramount Homes.

We are finding that builders, more than ever, have recognized the necessity and are now acting to capture every lead and nurture their home buying prospects — from initial interest stages through the buying cycle to purchase and occupancy. Our feedback has been particularly strong in four key areas:

  • Capturing leads. Every one. From multiple sources, whether it is from website, kiosk, landing pages or external directory listings. Then being able to evaluate ROI of which sources deliver best results.
  • Nurturing prospects. With extended buying cycles now the norm, the ability to incorporate a scheduled series of marketing tasks and activities for regular communication to build trust with prospects over a period of time.
  • Email Marketing. Being integrated, having a template library, campaign manager and real-time reporting of open and click through rates makes it easy for targeted professional campaigns.
  • Lead Intelligence & Web analytics. The functionality to learn and understand the online interests of prospective homebuyers, for everything from popularity of floor plans and models, to key words and time spent on the site makes personalized prospect follow up much more effective.

Just like homebuyers want choice, we think homebuilders should have the flexibility to choose the feature sets they need along with pricing that delivers leading CRM for as low as $200/month a community or the option of unlimited projects and users at a set predictable monthly fee.

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