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In Search of Quality Homebuyer Traffic . . . Lasso and Announce a Strategic Partnership

We are really excited at Lasso about the opportunity to help our homebuilders and developers drive more quality traffic to their project websites. Read more about this exciting partnership.

Lasso has been involved in over 1,000 new residential developments around the globe and our clients have repeatedly told us that driving quality traffic has been a major marketing challenge in the past couple of years – even more so with over 80% of homebuyers starting their research on the web. is the perfect marketing alliance for us as they already are a leading internet directory listing service for new home builders in the United States. Our new partnership means Lasso will be able to offer these services exclusively to builders throughout Canada and to our clients in the USA. The benefits for homebuilders are many:

  • is solely focused on new residential developments;
  • The directory is simple and uncluttered with a home buying prospect able to get to a developers website with just a couple of clicks;
  • Homebuyer prospects find builder projects via organic rather than expensive paid search, and
  • The unique pay per click model is economical and it's really easy to measure results.

The ultimate objective is to help our clients sell more homes! We think we can increase the Lasso value proposition to homebuilders, beyond being a terrific CRM solution for managing the prospect relationship, to also being an avenue for traffic generation, lead behaviour, intelligence and nurturing – really, the full gamut of a builder's online marketing strategy.

New Homes Directory .com will initially include directories in the following Canadian cities:

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