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Integration provides clients with seamless transfer of data at every stage of home-buying cycle,
from lead to purchaser to homeowner.

VANCOUVER, Canada (November 30, 2015) – Lasso Data Systems, the recognized leader in CRM and marketing automation solutions for the home building industry, announces an integration with Mark Systems’ IHMS (Integrated Homebuilder Management System), the industry’s only single database, enterprise-wide home builder software suite.

The partnership enables users of Lasso’s home builder CRM software and Mark Systems’ construction management software to seamlessly transfer purchaser data from Lasso to IHMS for targeted communication and accurate record keeping. The integration eliminates the need for duplicate data entry as the prospect moves along the sales funnel from lead to purchaser, to homeowner.

“The Lasso/Mark Systems integration is all about leveraging technology to help our clients become faster and more efficient, and that means the ability to integrate with complementary software suites when appropriate to eliminate time-wasting practices,” said Dave Clements, Lasso CEO. “It’s the perfect partnership; clients use Lasso CRM to capture leads and convert prospects to purchasers, then with the click of a button, transfer that data to IHMS where it’s used throughout the construction of the client’s new home.”

Keystone Homes of Greensboro, NC was one of the first homebuilders to implement the feature. “The integration of Lasso and IHMS helps us run more efficiently from prospecting to the warranty process. Our sales agents can cultivate a buyer in Lasso and upon conversion can immediately send their information to IHMS without any duplication of work,” said Becca Thomas, Keystone’s Sales and Marketing Assistant. “The top down Lasso-IHMS link is a terrific time saver and a very useful tool for keeping the sales, production and warranty teams on the same page.”

About Lasso Data Systems:

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.

About Mark Systems:

Mark Systems is a privately owned, intensely focused organization, with one product, one market and one goal: to increase our home builder clients’ profitability by reducing construction costs; increasing sales; improving productivity; and enhancing communication. The company’s only product suite is IHMS™, the Integrated Homebuilder Management System™, a single database, feature-rich enterprise software tool for managing homebuilder accounting and operations. The company is headquartered in Mount Holly, New Jersey.

Visit Lasso and Mark Systems at the 2016 International Builders’ Show, January 19-21 in Las Vegas – Booths C2854 and C2753.

View a PDF of the release here.

For more information, contact Angela McKay with Lasso CRM at 1.866.526.9955 Ext. 8557 or, or Kayla Ware with Mark Systems at 1.609.702.9901 Ext. 124 or

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