Carol Ruiz of red rocket LA recently wrote an article – CRM Can Help Build Quality Customer Relationships – published in NAHB's online weekly newspaper, Nation's Building News. In this article, three companies who use CRM real estate software – CamWestDevelopments, MAC Marketing Solutions and WestStone Properties– provide examples of how today's technologies offer a cost-effective path toward building strong customer relationships.
The following three areas are referenced:
- Email Marketing – emailing is more than just a powerful marketing tool, emails provide a constant, steady opportunity to communicate with customers and maintain that critical relationship via a low-cost, high-impact means.
- Inventory Management – having inventory at hand and updated in real time is a powerful and understated tool for pricing and buyer satisfaction.
- Customer Service – CRM software is used to maintain a single, comprehensive database of company's customers as every interaction is an opportunity for customer service and relationship building.
Click here to link to the full article.