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The Lasso Blog

Lasso Team at IBS

Find us at the Builders’ Show!

Schedule a meetingThe 2018 International Builders’ Show is around the corner, and the Lasso Team is getting ready! The show takes place January 9-11, 2018 at the Orange County Convention Center in Orlando, FL. Lasso is participating in a few ways this year. Whether it’s Sales Central or an education session, we encourage you to stop by, say hi and learn what’s new!

IBS Sales Central

Sales Central

DATE: January 9, 10 & 11
TIME: 7:30 AM – 5:30 PM
ROOM: W312

Lasso is a sponsor of one of the largest education events at IBS – Sales Central! Produced by NAHB’s National Sales and Marketing Council, Sales Central is your one-stop-shop for education and networking. Visit us Tuesday-Thursday for breakfast or lunch and hear about the latest trends in new home sales and marketing from national experts. A complete Sales Central schedule will be posted here.

Building Knowledge | Tech & Touch: The Formula for a Successful Homebuyer Experience

DATE: Wednesday, January 10
TIME: 10:30-11:30 AM
PRESENTERS: Angela McKay, Lasso CRM & Kerry Mulcrone, Kerry & Co.

Angela McKay & Kerry Mulcrone

Angela McKay & Kerry Mulcrone

Delivering the best possible customer experience is the driving force in marketing and can be your biggest differentiator, but truth-be-told, we sometimes fall short. How do you ingrain this in your company culture and ensure that it is understood and practiced every day and in every part of your company? And while personal touch remains the cornerstone of the buyer’s journey, how does technology fit at each stage of the buying process to enhance this experience?

In this session, see examples of how the right balance of technology and human touch can significantly elevate a buyer’s experience, and learn how to create a strategy that works with the resources you already have. More information about this session is available here.

Tech Bytes | Keep It Simple Without Getting Left Behind: What You Are Doing Wrong with Your CRM

DATE: Thursday, January 11
TIME: 10:40-11:20 AM
ROOM: W230
PRESENTERS: Dave Betcher, Lasso CRM & Andrew Peek, Do You Convert

Dave Betcher & Andrew Peek

Dave Betcher & Andrew Peek

CRM is much more than a contact management system, yet many companies struggle with implementation and truly understanding the data they can get out of it to maximize their return. Fasten your seatbelts, this Tech Byte is going to be fast-paced and jammed-packed with strategies and tactics to help you love your CRM and the data and analytics that you should be getting out of it.

You’ll review and explore the cost of a lead and the number of leads needed to achieve goals, receive a checklist and a demonstration of the items to review in your CRM on a daily and weekly basis, and see a live demonstration of how UTM codes can work with your CRM to provide better insight.

Following this session, Dave & Andrew will be available to provide hands-on insight and demonstration to help you with your CRM and analytics setup. More information about this session is available here.

BuilderTech at IBS

BuilderTech Cocktail Party | By Invitation Only

DATE: Wednesday, January 10
TIME: 5:30 – 8:30 PM

Lasso and Builder Designs are back with one of IBS’s most sought-after evening events! Join us in a relaxed, fun setting for great company, signature drinks and tasty hors d’oeuvres. Details are coming soon. If you’re interested in attending, please email Angela McKay at

Let’s Connect!

We hope you’ll join us at one or all of these events!

If you’re interested in a one-on-one meeting with a Lasso team member, just add your preferred day and time to our IBS calendar here.

See you at the show!

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