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CRM and Lead Management Software becoming main stream for builders and developers across North America 

Vancouver, Canada (June 7, 2013) – Lasso Data Systems, the recognized leader of Customer Relationship Management (CRM) solutions for the real estate home building industry, is pleased to announce during the first four months through April 2013, over thirty more home builders, real estate developers and new home sales agencies selected Lasso’s CRM home builder software for their residential development projects and communities.

“The exploding influence of online marketing and the pervasive use of the internet by prospective home buyers are major factors contributing to transform how new residential developments are bought and sold,” stated Dave Clements, Lasso CEO.  “These highly informed buyers interact and have different information expectations of builder marketing and sales teams, reinforcing the importance of using software technology like Lasso CRM to ensure that all leads are captured and responded to quickly and professionally.  Having the tools to easily follow up, communicate and nurture relationships with prospective homeowners has never been more important in their home buying process,” added Clements.

William Ryan Homes

William Ryan Homes selected Lasso for their CRM and lead management needs. (Photo credit:

During the four months through April, Lasso’s impressive list of new home builder clients included Home Creations, Classic Communities, Main Street Homes, Davidson Homes, Cobblestone Homes, Regent Homes, Roberts Resorts, William Ryan Homes, Edge Homes. The company also added several leading urban real estate developers and sales agencies to their customer portfolio including projects with Solterra, Rose & Womble, At Properties, Wilson Meany and M2I Developments.

“We are extremely proud to be associated with such a distinguished group of builders and new home agencies and are appreciative of the strong market endorsement of our real estate CRM solutions across North America and internationally,” stated Dave Clements, Lasso CEO.

About Lasso Data Systems:

Lasso Data Systems is the leading developer of innovative “on-demand” CRM home builder software for builders and developers.  Lasso, deployed on thousands of projects globally, equips real estate developers, home builders and sales agencies to convert prospects to purchasers and to sell their developments faster and easier. The company’s software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and contract management.  Lasso works equally well for diverse developments from urban high-rise to suburban townhomes, single family, master planned and senior communities, and golf, mountain and ocean destination resorts.  Lasso is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada.

View a PDF of the release here.

For more information, contact Angela McKay at 1.866.526.9955 Ext: 8557 or


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