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Market leader in Homebuilder CRM continues on rapid, profitable growth track and announces new user interface, mobility, and deeper lead integration capability.

Vancouver, Canada (October 23, 2014) – Lasso Data Systems, the recognized leader in CRM and Marketing Automation solutions for the real estate home building industry, is pleased to announce that through the first three fiscal quarters of 2014, over fifty-five home builders, real estate developers and new home sales agencies have selected Lasso’s CRM home builder software.

“We are extremely pleased to report consistent, rapid growth and broad endorsement of Lasso CRM by diverse builders, developers, and new home agencies across North America,” stated Dave Clements, Lasso CEO.

Lasso CRM New Client Mercedes Premier Homes

Mercedes Premier Homes (Image:

The distinguished group of recent new clients include The New Home Company, Fischer & Frichtel, Mercedes Premier Homes, Van Metre Homes, 4 Corners Homes, Dunhill Homes, Capstone Homes, Harris Doyle Homes, Finer Homes, Provenance Development, Genton Property Group, Saluda River Club, Sunriver St. George, Lindvest, Red Propeller, and William Raveis Real Estate.

“Plus, we are really excited about several new product innovations introduced in the quarter that will help us serve our clients even better, including a new user interface for even easier navigation and a full featured mobile design so users can easily view and use Lasso on smartphones and tablets. In addition, we completed lead capture connectivity with Hubspot marketing and sales software, and integration with, a terrific product that simplifies the creation and updating of website registration forms and landing pages,” added Clements.

About Lasso Data Systems:

Lasso is the leading provider of “cloud-based” CRM software designed exclusively for new home marketing and sales. Home builders, real estate developers, and new home agencies use Lasso CRM to radically improve lead management, convert more prospects to buyers, and sell their communities faster, easier, and more profitably. The company’s software is deployed on thousands of diverse residential developments including single family and master-planned communities, urban high-rise condominiums, suburban townhomes, and global destination resorts. Lasso CRM is designed for ease of use and rapid deployment to maximize each client’s ROI while reducing their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, Canada.

View a PDF of the release here.

For more information, contact Angela McKay at 1.866.526.9955 ext. 8557 or, or Thaïs Cuffy at 1.866.526.9955 ext. 8551 or

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