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The Lasso Blog

Leader in homebuilder CRM and marketing automation cites online education and content, helpful resources and how-to guides all making an impact in the market.

Vancouver, Canada (May 5, 2014) – Lasso Data Systems, the recognized leader in CRM and marketing automation solutions for the home building industry, is pleased to announce that during the first four months of 2014, over thirty more home builders, real estate developers and new home sales agencies selected Lasso’s CRM home builder software for their residential development communities across North America.

“As CRM and marketing automation has become mainstream for home builders, we want to maintain our leadership in innovative new features in Lasso, and just as important, we want to help our clients maximize the results from their CRM investment by offering them the best in online education, content and resources,” stated Dave Clements, Lasso CEO.  “Our current webinar series, Fresh Perspectives, in partnership with NAHB’s Professional Women in Building, along with the 2013 Online Lead Follow-Up Survey, the 7 Steps to Rapid CRM Success guidebook, and our regularly scheduled free online training sessions are all examples of our commitment to the builder marketing and sales professionals we serve,” added Clements.

Chesapeake Homes selected Lasso CRM.

Chesapeake Homes selected Lasso for their home builder CRM and marketing automation needs. (Photo source:

From January to April 2014, Lasso’s impressive list of new home builder clients grew to include Epcon Homes and Communities, Maronda Homes, Chesapeake Homes, Caruso Homes, Cothran Homes, Schaeffer Family Homes, Neal Communities, Jensen Communities, Dorn Homes, Robertson Homes and Kay Builders. The company also added several leading urban real estate developers and sales agencies to their portfolio including Primetime Communities, Urban Pace, The Beedie Development Group and Aragon Properties.

“We feel extremely privileged to be associated with such a distinguished group of builders and new home agencies, and are appreciative of the strong market endorsement of our real estate CRM solutions across North America,” stated Clements.

About Lasso Data Systems:

Lasso Data Systems is the leading developer of innovative “on-demand” CRM home builder software for builders and developers.  Lasso, deployed on thousands of communities globally, equips real estate developers, home builders and sales agencies to convert prospects to purchasers and to sell their developments faster, easier, more profitably. The company’s software manages potential homebuyers online from interest list to occupancy including marketing, sales, inventory and purchaser management.  Lasso works equally well for diverse developments including single family and master planned communities, urban high-rise,  suburban townhome projects, and golf, mountain and ocean destination resorts.  Lasso is designed for ease of use, rapid deployment and pay by usage to maximize each client’s ROI and reduce their technology and financial risk. Lasso is a privately held company headquartered in Vancouver, BC, Canada.

View a PDF of the release here.

For more information, contact Angela McKay at 1.866.526.9955 Ext. 8557 or, or Thaïs Cuffy at 1.866.526.8557 Ext. 8551 or

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