A message from our President and CEO, Dave Clements
Since we launched Lasso CRM back in 2005, it’s been our sole objective to help you, our clients, sell more homes faster, easier and more profitably. It’s been an incredibly exciting growth journey so far; we’ve had the opportunity to collaborate, serve and build relationships with many of the leading homebuilders, real estate developers and new home agencies across North America. Over the past few months, our leadership team has been evaluating strategic alternatives to determine our best approach to accelerate innovation and expand our services to help you further leverage the value of CRM and marketing automation in your business.
I am pleased to share with you that on December 6th, ECi Software Solutions acquired Lasso Data Systems. Based in Fort Worth, Texas, ECi has provided industry‐specific business management software solutions to small‐ to medium‐sized businesses around the world for nearly 20 years. During that time, ECi has acquired more than 30 companies like Lasso – all with the goal to help them better
serve their customers.
During the past several months, I have enjoyed the opportunity to get to know the ECi executive team and understand their organization. Their core values and their standards of excellence consistently align with our vision. They focus on delivering innovative products and a high level of client satisfaction. We believe joining ECi gives us the opportunity to maximize each of our individual strengths to bring even more value and growth potential to builders and developers like you.
I am very proud of our leadership group and the entire team we’ve built at Lasso, and I am pleased to advise that all our team members will remain in their current roles. I will remain as President of Lasso to lead the business transition and to work closely with the ECi executives in identifying a new leader over the next several months.
I would like to personally thank you for your support in helping make Lasso CRM a leader in the homebuilding market! Being a part of Lasso has been the most fun and rewarding experience of my business career. We will continue with the exciting work of dedicating ourselves to your success – I sincerely believe the best is yet to come.