MAC's innovative approach to selling standing inventory moves hundreds of units in a down market-and relies on Lasso CRM to help manage overwhelming interest.
As we all know, market conditions have created an uphill battle for even the most experienced, recognized, and quality-driven developers and home builders to sell homes and keep positive cash flows. Leading Canadian home builders called on MAC Marketing Solutions to develop a marketing program that called for a sweeping gesture to trigger quick sales and move many units quickly. MAC created “MAC Bulk” and, using Lasso CRM as their technology touch point, delivered the single largest real estate sales success story in Canada in the last nine months.
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