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The Lasso Blog

Lasso Data Systems, uniquely focused on CRM homebuilder software solutions for the residential new-home indust

ry, announces seamless integration with Builder Digital Experience (BDX), the leader in new home portals in the United States.

“A strong CRM system is the backbone of a company's success and we're excited to partner with Lasso to facilitate the organizing and automatic follow up for the leads from our leading new home portals and Move New Homes,” said Melissa Morman, VP and GM for Builders Digital Experience. “We're encouraged that our first implementation with Lasso has proven so effective for Heartland Homes of Pittsburgh, and look forward to building on this success with many more builders.”

“Studies by the NAHB and NAR have both shown that all sales people struggle with performing follow up effectively,” stated Kevin Oakley, Director of Marketing at Heartland Homes. “Using an effective CRM tool like Lasso is going to give us a huge competitive advantage. The team at Lasso has been great to work with too – they just added the ability for BDX / leads to be entered directly into the system saving us tons of data entry time.”

“We are extremely pleased to partner with BDX and their listing network which includes and Move New Homes. This integration means homebuilder sales agents or online sales counselors get immediate notification whenever consumers express interest in their communities so follow up with prospects can be timely, personal and professional,” stated Dave Clements, CEO, Lasso Data Systems. “This service dramatically streamlines the lead management process for builders by eliminating manual data entry and, at the same time, also provides a vehicle to measure marketing ROI,” added Clements. Read more…

Learn more about Lasso's recent news and announcements here.


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