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The Lasso Blog

We’re excited to be back at the International Builder Show, January 21-23 at the Las Vegas Convention Center! As the premiere event in the home building industry, there is always a LOT to do and see at the show, so we’ve highlighted a couple of education sessions by our team that you won’t want to miss!

Let’s Meet!

You can find us in a few spots this year. We’ll be in Sales Central for all three days or on the show floor at Booth #SU1041. Connect with the team to learn more about Lasso and the latest product improvements. If you haven’t signed up yet, you can register for a free FREE 3-Day Exhibit-Only pass here:

Sales Central

Date: Jan 21-23, 2020
Time: 7:30-5:30 daily
Room: South 219

You can find the Lasso team at Sales Central – a great spot to network and learn some new sales and marketing strategies from industry experts throughout the show. Learn more at Sales Central.

Exhibit Floor

Date: Jan 21-23, 2020
Booth:  #SU1041

You can also find the Lasso team in the exhibit hall at Booth #SU1041. Come by to say hi to the team, learn more about CRM, get a demo, and meet the other members of the ECI family from the MarkSystems and LotVue teams.

Education Sessions

Marketing by the Numbers: Skyrocket Your Sales & Marketing ROI with Fail-Proof Metrics

Tuesday, January 21 | 12:45 – 1:45 PM
Location: South 233
Presenters: David Betcher, ECI; Meredith Oliver, Meredith Communications; Matt Riley, Group Two Advertising

How well does your marketing measure up? Concerned you are wasting precious dollars on ineffective marketing campaigns? Good news! It all starts with knowing what to measure. In this advanced session, learn how to implement and evaluate key marketing analytics, and benchmark your marketing metrics against 35 home builders across North America. Discover how many sales to expect and project based on your website analytics. Learn how to market based on objective data versus subjective opinions. Join us and gain the data you need to be successful in 2020 and beyond!

David vs. Goliath: Leveraging Software Solutions to Outdo Larger Competitors

Thursday, January 23 | 10:15 – 10:45 AM
Location: Tech Bytes B – South 231
Presenters: Robert Cain, ECI; Michael Hess, Vantage Homes

According to JB Knowledge, nearly 60% of construction companies are not investing in any new technologies—which can severely limit their competitive advantage. With the market growing rapidly, builders need to utilize software to take their businesses to the next level. In this Tech Bytes session, join one builder as he shares how he used software solutions to help his growing company streamline and scale business operations, develop better processes to stay ahead of competitors and dedicate more time to his customers.

BuilderTech Cocktail Reception

DATE: Wednesday, January 22
TIME: 5:30-8:30 PM

ECI Software Solutions (Lasso CRM | MarkSystems), Builder Designs and Zillow invite you to our annual cocktail party at the International Builders’ Show! Join us for BuilderTech, a relaxed event where you can network with leading home builders, developers and real estate technology experts. Enjoy signature drinks, hors d’oeuvres and fantastic company at Terrace Pointe in Wynn Las Vegas. This event is by invitation only. If you’re interested in attending, please email Angela McKay at

We hope you’ll join us at one or all of these events. See you in Vegas!


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